SEO Site Audit Checklist

SEO Site Audit Checklist

Google consider the many On-Page factors those are directly effect website.

We have to consider the below parameters, These are the checklist when you audit a website for your clients.

Before finalizing any client project must go for the below checklist.

 

  1. Website Content
  2. Duplicate Content
  3. Canonicalization
  4. Title Tags
  5. URL Structure
  6. Internal Linking
  7. Site Architecture/Navigation
  8. Recurring Content
  9. Site Speed Optimization
  10. Social Integration
  11. Image Alt Attribute
  12. 404 Error Pages
  13. Meta Tags
  14. XML Sitemap
  15. Header Tags
  16. Robots.txt
  17. Accessibility

 

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Google Future Research Projects

Google is moving ahead with there big scientist team to solving fundamental and critical engineering problems.

Today i am just listed our future life with Google. How the Google can impact on our life in upcoming years.

  1. Algorithms and Theory – For there own severs to give best output via search engine.
  2. Artificial intelligence and machine learning – Self learning for language translation.
  3. Data management – Record processing for there own products.
  4. Data mining – Storing the information that is collected from user.
  5. Distributed systems and parallel computing- Google don’t have super computer, it has many servers in different locations.
  6. Economics and electronic commerce – E commerce for there own products.
  7. Education innovation – Helping students and helping to make more smart engineering from the schools.
  8. General science – Advance mathematics and computer science.
  9. Hardware and architecture – Google become more hardware company when they brought Motorola.
  10. Human-computer interaction and visualization – Website, Human, Voice Interaction with web.
  11. Information retrieval and web – User can get information more fast and more accurate.
  12. Machine perception – Video, Image and Music ( visual and aural media ).
  13. Machine translation – Language to Language.
  14. Mobile systems – OS, Cloud Computing.
  15. Natural language processing – Speech reorganization.
  16. Networking – Social media and impact on people & media & governments.
  17. Security, cryptography and piracy – Saving data from bully eyes.
  18. Software engineering – Google own programming languages -  ( Dart and GO )
  19. Software systems – Hardware and fiber connectivity to fast data transfer that reduce server load time.
  20. Speech processing – Voice reorganization for transcript.

Just get to know your future technologies with all above list.

 

Baltic Search Engine Optimization

Baltic SEO Challenges – Baltic Search Engine Optimization

Today I am going to discuss with you about the baltic search engine optimization. Its essential to know you why I am focusing more on baltic SEO.

Baltic SEO

Latvia Search Engine OptimizationLatvia SEO
Estonia Search Engine OptimizationEstonia SEO
Lithuania Search Engine Optimization – Lithuania SEO

Baltic states are the part of the North Europe and it has three major states Latvia, Estonia, Lithuania. baltic states are also know as a “Baltic Tigers”. And the Estonia is fastest growing economy among the baltic states.

I think it is noticeable that all major website and big corporate brands give equal priority to all baltic states grow there business in parallel way.

In my view lots of websites and big brands still losing there business & branding values and leads due to major drawbacks in there web development and SEO, localization issues.

I am listing today few my ideas on the Branding, SEO, Business values and tips those help to grow brands and websites in baltic states in more effective way.

Noticeable mistakes with brands and websites.

Website Localization :
The all three Baltic states ( Latvia, Estonia, Lithuania ) websites must follow the website localization techniques. The website localization involved the 2 major issues.
1) linguistic – Human Crammer With Websites – Website In Local Languages.
2) Cultural Knowledge – Know about the each country proper culture and there life style and history.

The all three Baltic state people have there own different culture, life style and languages. website must be designed in the 4 major languages.
1) Latvian (latviešu valoda)
2) Estonia (eesti keel)
3) Lithuanian (lietuvi? kalba)
4) Russian (russkiy yazyk, – (Recommended)

Localization Tips

  1. Use PHP – ASCII to Unicode, UTF-8.
  2. Don’t use auto and machine translation due to language gramme.
  3. Focus more on local language.
  4. Try to avoid graphics as a TEXT.
  5. Care about CSS Issues with paragraphs and words and sentences.
  6. Multiple language site maps.
  7. In line translation.
  8. Local domain names ( .lv .ee )
  9. Use CMS for the website ( Easy to integrate and easy to add modules )
  10. Geo location ( IP and Host server )
  11. Local branding.
  12. Understand brand value.
  13. Research the audience.
  14. Social media integration.
  15. Local video marketing.
  16. Co-branding with local brands.
  17. Influencing the local media.
  18. Engaging user.
  19. Local press release.

Why we need Russian language on website ?
There are so many business values involved with russian language, baltic states are early part of the russia and still they have influenced with russian language. And the rich russain tourists come more to the baltic states to spend there holidays.